The Collaboration Wheel – Your Tool for Successful Collaborations

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In a time of rapid change the ability to innovate and change quickly and effectively, again and again, is perhaps the only enduring competitive advantage. Those firms that can innovate and change constantly will thrive. Those that do not or cannot be left behind. This demands that companies seek outside their own ecosystem for ideas and execution in timely speed. Companies need to collaborate.How could a structured approach look like in the entire lifecycle of the relationship? 

We have developed the Collaboration Wheel, a tool which can help you create successful collaborations.

1. DEFINING THE NEED AND CREATING AWARENESS
As a company you need to be able to explain why you are looking for inspiration outside your own ecoinnovation system and most importantly how should it benefit your company? It is important that the open approach is anchored in your company´s strategy. It is also important that your leaders have a collaborative mindset. Check out this blogpost on Collaborative Leadership skills. Keywords:

  • Alignment with your company´s strategic objectives
  • Objective with your company´s Collaboration or Open Innovation Manifesto
  • Collaborative Leadership approach

2. GUIDING GOVERNANCE
The governance structure behind your approach is your backbone. The question is what type of collaboration culture you would like your employees to work by. What are their current skills and how much trust are they capable of and willing to put into the relationship? From an idea is generated to the idea is implemented – what are the roles and responsibilitues in that proces – and what happens in the relation if it does not get implemented. Keywords:

  • Creating a collaborative culture
  • Assessing people collaborative skills
  • Assessing the company´s collaboration maturity
  • Trustometer – Ecosystem trust
  • Stakeholder management
  • Decision making process
  • Roles and Responsibilities
  • Intellectual property Management

3. COLLABORATION PLATFORM (PEOPLE WITH PEOPLE)
Now that your backbone is in place and anchored in the strategy it is time to engage the people that are part of the process. What sort of tools and processes are you going to utilize for knowledge exploration, retention and exploitation? Keywords:

  • Knowledge exploration
  • Knowledge retention
  • Knowledge exploitation

4. CUSTOMER COLLABORATIVE ACTIVITIES
How is that your partners should be involved in your ecosystem, what sort of information are you going to share with them and how will you assist them? Keywords:

  • Ecosystem involvement
  • Customer communication
  • Customer assistance

5. GET MOVING
You have the system in place. Now it is time to seek out the ecosystem partners, assess their willingness and validate their capabilities. Keywords:

  • Seek ideas and ecosystem partners
  • Assess willingness
  • Validate ecosystem partner capabilities
  • Engage, collaborate and build trust

6. STAY ON TOP OF THINGS
It takes trust to manage a relationship. Do you have the knowledge about what triggers trust and how to use it effectively in your relationship?
If the relationship is not benefitting the company and the strategic direction it is time to say goodbye. How is the process and what triggers it? Keywords:

  • Manage relationship and maintain trust
  • Exit strategy, triggers and process

The world needs new solutions & more effective collaboration to solve some of the biggest challenges. That is why we inspire companies to move to more open forms of strategic innovation. We are doing that by mobilizing capabilities and resources for mutual benefits and by putting more focus on trust in the relationship. Get inspired on the Collaboration Growers platform.

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