Passion & Purpose – Leadership skills in the Collaborative Economy


rp_succes_man_blueIn the future, only brands, which work to make life better for mankind will survive. What is it that you can do as a leader in order to make life better for mankind?

Successful leaders are shifting their leadership styles and increasingly engaging the “mind, heart and soul” of people. Conscious Leadership is the new master competency to handle today’s complex business challenges in a world that is increasingly demanding “doing well by doing good”. Maximizing shareholder wealth and profit maximization are no longer the dominant driving forces in most long-lasting financially successful companies. Success is not just measured in profit but in the five Ps: passion, purpose, people, planet and profit.

“The Zen Master would say that profits are what happen when you do everything else right.”  — Yvon Chouinard, Patagonia Founder

The conscious, authentic leader shows genuine responsibility, integrity, humility, honest communication, win-win negotiation skills, outstanding ability to collaborate with others, greater self-awareness and high levels of emotional mastery. Authentic leaders are visionary, thinking long-term, are brave and dare to say no to ideas, even though they may appear attractive in the short term. They are ethnocentric, have high emotional intelligence, put themselves in the front and show how it can be done. It requires great willpower, perseverance, good ability to set boundaries and competent, clear communication. Co-creation, co-action and collaboration comes into focus, and choices based on what is good for me, good for you and good for all prejudice. It has to have a purpose.


“I want to work for a company that contributes to and is part of the community.  I want something not just to invest in.  I want something to believe in.” – Anita Roddick, the Body Shop Founder

According to a study made by Deloitte (Millenial Survey) 77% of the new millennium generation choose to work for meaningful firms. Companies or organizations that work on the basis of meaningfulness has a greater purpose for their existence than just selling a product and attracts automatically better labor because employees can choose work that matches their own values and passion. The modern consumer is also very aware of corporate behavior, a trend that will only be strengthened in the future. As all people increasingly become more authentic, consumers will even more demand that companies and organizations are transparent.

It is important to create a culture and human understanding, which creates space for innovation, trial, error, learning and continuous improvement. There is a need for a learning process that allows success, and it is indeed rare that success will be created without trial and error. It takes strength to be – and allow – our own and others’ vulnerability and human imperfection. We must all earn to live our lives, do business, commit entrepreneurship and lead in a way that restores the balance between people and planet. We have to rediscover the connection, first of all know that each of us taking responsibility for ourselves first, then guides our closest. When we can manage ourselves and our nearest with authentic consciousness, we are ready to make a difference on a larger scale.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs, Apple Founder and past CEO

Steve Jobs is the best example I can think of in relation to how passion can change and influence people’s life’s. An increasing body of research shows, that the best leaders not only demonstrate commitment to a worthwhile vision, they also have a genuine passion for work, ability to create trusting relationships and are able to maintain a focus on creating results, that are aligned with the larger organizational mission.

These leaders have realized that conventional KPIs are necessary but not sufficient to inform them about how things are. They also know how to see and interpret the intangible and immeasurable. These are skills that take genuine experience, practice and demand higher degrees of awareness and maturity. In this “creative economy” it is no longer enough to treat humans like material resources which can be commanded and controlled. Instead great leadership and a culture of learning and excellence is being created through the pursuit of higher levels of personal mastery and genuine self-actualization at work.

Passion appear when people are allowed to be themselves and, if we foster a community that focuses on cultivating and celebrating the individual’s authenticity. Authentic leaders understand that the more support and freedom people get to be authentic, the better they feel about themselves, which means that they are more passionate, produce better and more creative solutions and innovation – and provide a high degree value in companies and society.

The opposite happens when controlled by control and fear – people are absent and uninvolved, without passion and commitment. It can cause stress, depression, lack of vitality and sickness of body and mind. And society will not benefit from this individual innovative and creative engagement. It is expensive for society.

The world needs new solutions & more effective collaboration to solve some of the biggest challenges. That is why we inspire companies to move to more open forms of strategic innovation. We are doing that by mobilizing capabilities and resources for mutual benefits and by putting more focus on trust in the relationship. Get inspired on the Collaboration Growers platform.

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